WordPress is the world’s largest content management system (CMS), powering about 32% of the internet. One of the reasons why it’s so popular is that it’s easy to pick up and to start using, but it’s also highly customizable. It takes only minutes to get started and you can teach yourself as you go along.
Because the CMS is open source, it means that anybody can develop third-party themes and plugins that add new functionality or allow you to further customise your WordPress site. Many of these addons are available for free, while others are available for a small fee. You can also develop your own additional functionality by modifying the WordPress source code. Don’t worry if you are new to WordPress, there are thousands of tutorials and guides online.
There are two different types of WordPress installation. WordPress.com installations are typically hosted by WordPress on a subdomain (i.e. www.yourdomainname.wordpress.com), while WordPress.org installations are typically hosted on the user’s own hosting on a domain name (i.e. www.yourdomainname.com).
WordPress.com installations have limited functionality, and while they’re ideal for bloggers and other amateur web admins, they’re generally not durable enough for business purposes. That’s why most choose to go with a WordPress.org installation.
The advantages of WordPress.org include:
- You own the site and all of its data
- It’s more customizable than WordPress.com
- You’ll have greater access to the server it’s hosted on
- You can install plugins and themes
- You can monetize your site by running ads on it
- You can integrate your WordPress site with other tools like ecommerce stores
Of course, if you want to use WordPress.org instead of WordPress.com then you’ll need a web host. That’s where we come in – but you’ve probably figured that bit out already.